Msn.com is a page I see frequently everyday. It is my home page, I go to it for news, and every time I log out of my email that is where I wind up. Yet, if I log my husband out his email I go to msn as well - but the Brazilian version of it.
I can't help but notice some differences.
News, Entertainment, Sports, Money, Lifestyle, Local, Auto, Halloween, More
Steve Jobs Bio, Gadhafi's Death, 911 Calls from Animal Incident (in Ohio)
Brazilian MSN headings, from left to right:
Autos, Money, Meet-ups, Entertainment, Sports, Newspaper, Style, Horoscope, Games, News...
Selena Gomez, Movie Trailer for London Boulevard, Music Video from Coldplay
Look at that. The top one has "IMPORTANT" written all over it. The bottom -- full of smiles and color.
One could say Americans are too serious (Gadhafi & Tigers running loose? Steve Jobs' illness?). Or we might look at the Brazilian page (Selena Gomez? Autos and Entertainment before News?) and say Brazilians aren't serious enough. You know what I say? I am happy to have both in my life. I like the serious side of life, being in the know. But I also like focusing on the light hearted things out there.
It is important to note that beyond this first page you will find the light hearted and humorous on the American page (and a lot of money saving tips, which interestingly enough I did not see on the Brazilian page) and a lot of serious, world-news items on the Brazilian page. Neither group is one way or the other, to be sure. I just find it interesting that when the Powers That Be at MSN in either country decide what would be most popular, this is what they came up with. One more thing that shows me that culture is more than food/clothes/language deep.